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‘S&T Motiv’, aiming for a key role to change the substance and to move people’s hearts, contains a message to be ‘the center of all the changes that contribute to the welfare of the world’. ‘o’ of ‘S&T Motiv’ means to harmonize and communicate with each other, which expresses dynamically the Yin-Yang symbol called the ‘Taeguk’ containing the S&T founding philosophy of the country with technology.

  • The width of the characters increase as it closes to the bottom to mean the corporate image and trust extended to our company, which is a company with a strong foundation.
  • ‘S’ that symbolizes an arrow and the combination with the ‘Red Accent’ means the potential for development and dauntless spirit of challenge we have.
  • The dark blue color means the advanced technical capability and the elegant dignity, while Red color symbolizes future orientation.
  • ‘o’ represented Taeguk stands for benefit the world by a dynamic fusion of Yin (-) and Yang (+).
  • A signature is a combination of the word mark and the logotype, which are arranged vertically or
    horizontally in accordance with a certain set of rules. The type of signatures to be used should be
    chosen in consideration of the layout of the space and the nature of the media where the
    signatures are to be indicated.
Exclusive Color
  • The exclusive color is one of the three elements to form the identity of S&T Motiv along with the word mark and the logotype. The indication of the exclusive color is required to be manifested in color prints. The color samples or the Pantone Color codes are used as the standard.